Sean Delaney, MBA CSi SVP of Strategy Talks Recruiting & Social Media
Social media has fast replaced email as the primary method of communication for students, and most of Generation X, millennials, and Generation Z. Big-name technology firms, government agencies, and industry recruiters leverage Facebook, Twitter, LinkedIn, Instagram, YouTube, Tik Tok, and others as essential elements of their recruiting plans. Today, there are compelling business drivers for companies to create a multi-faceted social media recruiting program that accomplish the following goals:
1. Attract and engage qualified candidates and external stakeholders in your chosen community
2. Solidify your company’s credibility and thought leadership by creating engaging, thought-provoking content and interacting with industry influencers on timely issues
3. Trigger a ‘snowball effect’ that drives traffic, referrals and ultimately, qualified resumes to your posts or website by highlighting unique opportunities
In the social media domain, content is king. In a capricious environment, not just any content will do. You only have a short time to capture your target audiences’ attention, and you are often limited to 140 characters or less. You must deliver strong and compelling messages that get straight to the core of your unique opportunity, in language that resonates with your target audience.
Teaser Message Example:
Join MBA CSi and be a part of the elite few who will:
• Work with state of the art technologies to shape the future of logistics operations
• Stand on the forefront of addressing the nation’s growing needs in cyber operations
• Protect the nation’s most critical assets, its people and its infrastructures, from behind the scenes
Do you have what it takes?
• Are you ready to put your data analytics skills to the ultimate test?
• Do you think you can out-play (move) the nation’s most cunning cyber threats and criminals?
• Are you called to apply your mathematics and computer science degree to a more significant cause?
Stimulating Conversation and Promoting Events:
Distributing timely and meaningful content is the cornerstone of any effective social media campaign. As with any public relations, marketing, or recruiting plan, it is essential to establish clear milestones and to track measures to ensure you are meeting strategic and tactical goals. This approach will allow you to build on critical information about your audience as it is revealed organically on social media sites.
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